Câble
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Drinking and driving is an unacceptable behaviour that still occurs too frequently. In 2014, the SAAQ launched an awareness campaign that emphasized the legal and financial consequences of drinking and getting behind the wheel.
Even though behaviours are improving, alcohol-related traffic accidents still occur far too often.
The goal of the campaign – on the theme “It's All Tied to One Decision” – was to show that a conviction for drinking and driving has serious legal and financial consequences for both the offender and his or her family.
Commercial broadcast on French-language television and posted on the Internet from June 9 to July 6, 2014
Message aired on English-language radio from June 9 to 29, 2014
French-language banners posted on the Internet from June 9 to July 6, 2014
Ad published in daily and weekly newspapers across Québec from June 9 to 20, 2014
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