Awareness Campaigns

2013 Young Drivers Campaign – Victims of Silence

“Victims of Silence”

In 2013, the Young Drivers campaign was taken to Québec’s cégeps with Victims of Silence, a bold awareness-raising campaign on speeding, texting at the wheel and drinking and driving.

Victims of silence involved:

  • 3 “ghosts” filmed in 3D

  • over 20 French-language cégeps across Québec

  • reaching out to hundreds of young people

A 3D screen was hidden behind a mirror in cégep washrooms. When the presence of a person was detected, the mirror displayed the ghost of a young person who talked about being killed in an accident.

The goal of this campaign was to encourage young people aged 16-24 to speak up when they feel that a driver is endangering their lives.

Video clip

Video clip posted on the Internet, based on images collected during the Victims of Silence awareness activity.

By clicking on the video, you will change the context of this page.

Des fantômes pour sensibiliser

(Ghosts to raise awareness – in French)

The videos and radio ads on this page are provided for consultation purposes only.