The 2013 campaign aimed at encouraging motorists to pay better attention to motorcyclists.
By wearing clothing that is brightly coloured or has reflective strips, or by turning on the motorcycle's auxiliary lights, motorcyclists make themselves more visible and are at a lesser risk of having an accident.
Commercial broadcast on French-language television from April 14 to May 6, 2013
This commercial portrays motorcyclists who draw attention to themselves and stand out from the crowd wherever they go because they are wearing distinctive motorcycle gear.
Banner displayed on motorcycle-related Web sites from April 15 to May 26, 2013
The Motorcyclists, Be Visible (PDF, 4.1 MB) folder was enclosed with the March 2013 motorcycle and moped/scooter registration renewal notices
A French-language ad published in Le guide de la moto 2013, Sports motorisés magazine, Moto journal and Custom Tour
The videos and radio ads on this page are provided for consultation purposes only.
