Motorcyclists are more vulnerable road users; they have little protection and they are sometimes difficult to see.
To encourage motorcyclists and motorists to be vigilant as they approach an intersection, the 2012 campaign featured a 30-second TV commercial.
Nearly 40% of fatal collisions involving a motorcycle and an automobile occur at intersections, where motorists making a left turn cut off motorcyclists travelling toward their right side because they either saw them too late or not at all.
Commercial broadcast on French-language television from April 16 to May 6, 2012
The scene depicts a motorist making a left turn at an intersection. Two scenarios are shown. The first shows an accident occurring, whereas the second shows an accident that is avoided.
The campaign also provided motorcyclists and moped operators with information on various gear options for better protection.
Interactive Web banner posted from April 16 to May 27, 2012 on motorcycle-related Web sites (in French)
Ad published in Le guide de la moto 2012, Sports motorisés magazine and Moto Journal
The videos and radio ads on this page are provided for consultation purposes only.
