Société de l'assurance automobile du Québec
Société de l'assurance automobile du Québec
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Awareness Campaigns

2012 Drinking and Driving Campaign

"Losing Your Licence Because of Drinking and Driving Is Nothing to Be Proud Of"

The 2012 drinking and driving campaign aimed at raising public awareness of the legal consequences of impaired driving and helping the public dissociate drinking from driving.

Most accidents related to alcohol-impaired driving are caused by drivers who are first-time offenders.

TV commercial

Commercial broadcast on French-language television and posted on the Internet from June 4 to July 1, 2012

Radio ads

Messages aired on French- and English-language radio from June 4 to 24, 2012

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Transcript : Soccer fr

 

Soccer

(French version)

 

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Transcript : Soccer

Soccer

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Transcript : Auto

Auto

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Transcript : Car

Car

Web banner

Banner posted on the Internet and in certain public locations in Québec and Montréal

Banner

The videos and radio ads on this page are provided for consultation purposes only.