The 2012 drinking and driving campaign aimed at raising public awareness of the legal consequences of impaired driving and helping the public dissociate drinking from driving.
Most accidents related to alcohol-impaired driving are caused by drivers who are first-time offenders.
Commercial broadcast on French-language television and posted on the Internet from June 4 to July 1, 2012
Each driver blowing into the breathalyzer produces a musical note composing the "Anthem of Shame."
Messages aired on French- and English-language radio from June 4 to 24, 2012
Soccer
(French version)
Banner posted on the Internet and in certain public locations in Québec and Montréal
The videos and radio ads on this page are provided for consultation purposes only.
