2011 Fatigue Campaign

“Don't wait until you're dead from fatigue... Stop!”

In 2011, the first driver fatigue awareness campaign – “Don't wait until you're dead from fatigue... Stop!” – helped drivers recognize the first signs of fatigue and encouraged them to pull over to a safe place.

The campaign was carried out during the summer, because it is the season of long drives that result in fatigue and drowsiness on the road.

Poster

French-language posters put up in restaurants located near certain highway exits from June 20 to September 11, 2011

Billboard

Billboard put up along highways from June 20 to September 11, 2011