The 2011 drinking and driving campaign introduced two television commercials and a radio ad that showed that friends can play an important role in preventing a person from driving while impaired.
A poster campaign in bars also promoted the Bar Code application, which raises awareness among young people about the dangers of drinking and driving.
Commercials broadcast on French-language television and posted online from June 22 to July 17, 2011
Four friends are leaving a bar. Three of them exclaim their love of the fourth person, who is the designated driver.
Two friends in a bar decide together not to drive that evening.
Ad aired on English-language radio from June 22 to July 24, 2011
The videos and radio ads on this page are provided for consultation purposes only.
