Awareness Campaigns

2010 Motorcyclists Campaign

“Motorcyclists, Watch Out at Intersections!”

Intersections present a number of risks, especially for motorcyclists. To encourage motorcyclists and motorists to be vigilant as they approach an intersection, the SAAQ broadcast a 30-second television commercial.

Nearly 40% of fatal collisions involving a motorcycle and an automobile occur at intersections, where motorists making a left turn cut off motorcyclists travelling toward their right side because they either saw them too late or not at all.

TV commercial

Commercial broadcast on all main French-language networks from April 5 to May 2, 2010

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Motocyclistes, attention aux intersections! (Motorcyclists, watch out at intersections!)

The scene depicts a motorist making a left turn at an intersection. Two scenarios are shown. The first shows an accident occurring, whereas the second shows an accident that is avoided.

The videos and radio ads on this page are provided for consultation purposes only.