Intersections present a number of risks, especially for motorcyclists. To encourage motorcyclists and motorists to be vigilant as they approach an intersection, the SAAQ broadcast a 30-second television commercial.
Nearly 40% of fatal collisions involving a motorcycle and an automobile occur at intersections, where motorists making a left turn cut off motorcyclists travelling toward their right side because they either saw them too late or not at all.
Commercial broadcast on all main French-language networks from April 5 to May 2, 2010
The videos and radio ads on this page are provided for consultation purposes only.