In 2010, a bicycle safety radio campaign targeted cyclists and motorists to encourage them to share the road. Other awareness activities were also held.
This campaign was conducted in cooperation with the Ministère des Transports du Québec.
Ads aired on French- and English-language Astral Radio stations from June 21 to July 18, 2010
In May and June 2010, police officers and Vélo-Sécur patrollers rode along bicycle paths to raise awareness among cyclists about the importance of wearing a helmet and obeying safety rules.
To assist them in their efforts, they were given the Safe Cycling Guide (PDF, 2.3 Mo) and the Let’s All Share the Road… Safely (PDF, 598.5 ko) leaflet.
A kit entitled Les énigmes de Génivélo was provided to police officers free of charge for their awareness activities with children aged 7 to 12.
To commemorate cyclists who were killed or injured on the road, we became a partner of the Fédération québécoise des sports cyclistes for the Tour du Silence (Ride of Silence) in 2010.
This silent bicycle ride is the largest active awareness-raising activity to promote bicycle and road safety across Québec.
The Tour du Silence is held every year, on the third Wednesday in May, at many locations around the world. This event reminds cyclists about basic safety rules and makes motorists aware of the vulnerability of cyclists.
The videos and radio ads on this page are provided for consultation purposes only.