The safety of young people on our roads is a major issue. Conducted in partnership with the Association du transport écolier du Québec (ATEQ), the 2010 school bus transportation safety campaign reminded drivers and school children about the importance of being vigilant.
The slogan “Do you see me?” reminded school children about the importance of being seen by drivers and drivers to watch out for school buses that make many stops along their route.
Every teacher received a storybook entitled Sam and Bloop the Magicians, an instructional information sheet and a poster for classroom activities. Every student received an information leaflet for their parents.
The campaign also featured radio ads, Zoom Média posters and campaign pins.