The 2009 campaign aimed at making motorists aware that driving faster to save time may seem logical, but the facts say otherwise.
For instance, over a 15 km distance in a 90 km/h zone, driving 20 km/h over the speed limit barely saves you 2 minutes. Furthermore, the risk of having an accident is 6 times greater.
Six times more risk for barely 2 minutes... Do the math. It's not worth it, is it? Now you know.
Commercial broadcast on all major French-language networks in Québec from April 27 to May 24, 2009
The scene of an accident is used to show the possible consequences of speeding in a 90 km/h zone.
A 30-second ad aired on all major English-language radio stations from April 27 to May 24, 2009
For the 2009 summer vacation season, the campaign continued with the province-wide launch of radio ads on the theme "On the road this summer, let's stay cool!" In collaboration with singer-songwriter Gilles Valiquette, the SAAQ encouraged drivers to slow down and exercise caution.
During that time of year when more people travel on the road, the risk of accident increases. The campaign reminded drivers that summer vacations are a time to slow down, leave their stress and impatience behind, and stay cool!
Ads aired on French- and English-language radio stations across the province from July 17 to August 9, 2009
The videos and radio ads on this page are provided for consultation purposes only.
