Conducted in partnership with the Association du transport écolier du Québec (ATEQ), the 2009 school bus transportation campaign raised awareness about road safety among drivers and school children.
The slogan “Wô minute! Pense à ta sécurité” reminded school children of the importance of being seen by drivers and drivers to watch out for school buses that make many stops along their route.
Every teacher received a storybook entitled Sam et Bloup fêtent la Saint-Valentin (in French only), an instructional information sheet and a poster for classroom activities.
The campaign also featured radio ads, Zoom Média posters and campaign pins.