Awareness Campaigns

2008 Speeding Campaign

“Anything can happen in a 50 km/h zone. Slow down!”

The SAAQ's 2008 campaign was a reminder that driving over the speed limit in a 50 km/h zone is dangerous and can have dire consequences.

Commercial broadcast on the main French-language television networks in Québec in from April 28 to May 25, 2008

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The commercial depicts a man who, because he his speeding, cannot brake in time and hits a pedestrian.

Ad aired on the main English-language radio stations in Québec from April 28 to May 25, 2008.

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The videos and radio ads on this page are provided for consultation purposes only.