Awareness Campaigns

2008 Motorcyclists Campaign

"Motorcyclists, Be on the Lookout for Danger!"

Around the next curve, at an intersection or at an exit, ride smart.

The 2008 campaign featured a 30-second TV commercial and a radio ad to encourage motorcyclists and other motorists to be on the lookout for danger on the road.

TV commercial

Commercial broadcast on all major French-language networks in Québec from April 14 to May 11, 2008

Motocyclistes, anticipez le danger! (Motorcyclists, be on the lookout for danger!)

Transcript : Motocyclistes, anticipez le danger! (Motorcyclists, be on the lookout for danger!)

Radio ad

Message aired on the main English-language radio stations from April 14 to May 11, 2008

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Transcript : Motorcyclists, Be On the Lookout for Danger!

Motorcyclists, Be On the Lookout for Danger!

The videos and radio ads on this page are provided for consultation purposes only.