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Awareness Campaigns
2008 Motorcyclists Campaign
"Motorcyclists, Be on the Lookout for Danger!"
Around the next curve, at an intersection or at an exit, ride smart.
The 2008 campaign featured a 30-second TV commercial and a radio ad to encourage motorcyclists and other motorists to be on the lookout for danger on the road.
TV commercial
Commercial broadcast on all major French-language networks in Québec from April 14 to May 11, 2008
Radio ad
Message aired on the main English-language radio stations from April 14 to May 11, 2008
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Motorcyclists, Be On the Lookout for Danger!
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