Awareness Campaigns

2008 Motorcyclists Campaign

"Motorcyclists, Be on the Lookout for Danger!"

Around the next curve, at an intersection or at an exit, ride smart.

The 2008 campaign featured a 30-second TV commercial and a radio ad to encourage motorcyclists and other motorists to be on the lookout for danger on the road.

TV commercial

Commercial broadcast on all major French-language networks in Québec from April 14 to May 11, 2008

Radio ad

Message aired on the main English-language radio stations from April 14 to May 11, 2008

The videos and radio ads on this page are provided for consultation purposes only.