Awareness Campaigns

2002-2003 Drinking and Driving Campaign

“Don't Let Your Friends Drink and Drive. Insist!”

The 2002-2003 campaign against drinking and driving focused on friendship and a sense of responsibility to prevent impaired driving.

Commercial broadcast on French-language television in spring 2002-2003

A man plans on driving his car after a dinner with friends, but they insist that he not drive.

French-language posters placed in bars, convenience stores, grocery stores and SAQ branches in fall 2003

French-language poster that reads «Facultés affaiblies? Ne conduisez pas!»

French-language leaflet distributed by police officers during roadside checks

Une loi plus sévère pour prévenir la récidive leaflet.

The videos and radio ads on this page are provided for consultation purposes only.