La Sécurité routière, j’embarque road safety awareness campaign

2023-2028 Road Safety Action Plan

The Société de l’assurance automobile du Québec (SAAQ) has launched the awareness campaign La sécurité routière, j’embarque (when it comes to road safety, we can all drive change). This campaign is part of Québec’s 2023-2028 Road Safety Action Plan announced on August 22 by Deputy Premier and Minister of Transport and Sustainable Mobility, Geneviève Guilbault. The campaign spokesperson, Katherine Levac, will be promoting road safety into the coming year.

This campaign, which will run until spring 2024, aims to mobilize the public to take action on road safety issues in order to make Québec roads safer.  

You can see the various components of the campaign as they are rolled out by visiting the Awareness Campaigns⁠ ⁠ section of the SAAQ website. Further information on the action plan is also available at Québec.ca⁠ ⁠ (in French only).