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Awareness Campaigns
Sharing the road 2024
« LET'S GIVE COURTESY THE GREEN LIGHT. »
The 2024 road sharing awareness campaign – “Let’s give courtesy the green light” – is aimed at both drivers and pedestrians. The campaign reminds drivers to share the road with vulnerable road users and keep them safe, and reminds pedestrians to take steps to ensure their own safety.
TV commercial
Broadcast on French-language television and posted on social media from September 30 to October 20, 2024.
Audio ad
Posted online from September 30 to November 3, 2024.
Chemins (roads)
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Video clip
Posted on TikTok and YouTube from September 30 to November 3, 2024.
Pas là (not there)
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More details on sharing the road.
The video and audio content on this page is provided for consultation purposes only.