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Awareness Campaigns
Sharing the Road 2022
“No one is king on the road. Let’s share.”
The 2022 road sharing awareness campaign – “No one is king on the road. Let’s share.” – is for all road users and aims to encourage them to share the road courteously with everyone. The campaign reminds all road users that the road belongs to everyone and must be shared.
TV commercials
Commercials broadcast on French-language television and WEB TV from October 10 to November 6, 2022
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Reine du ring (queen of the ring)
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Roi du hip-hop (king of hip-hop)
Radio ads
Broadcast on French- and English-language radio stations from October 10 to November 6, 2022
Kings and queens of the road
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Social media
Memes posted on Facebook from October 10 to November 6, 2022
À nous la rue (the road is ours)
Doux (gentle)
Tout le monde gagne (everyone wins)
Piéton (pedestrian)
The videos and radio ads on this page are provided for consultation purposes only.