Awareness Campaigns

2024 Impaired Driving ‒ End-of-Year Campaign

« There are plenty of good reasons to be a designated driver »

The 2024 impaired driving campaign aims to promote the important role designated drivers play. Having a designated driver is a simple, effective and accessible alternative to ensure that everyone gets home safely. Planning a ride home before the party starts with a driver who will not be drinking or using drugs—now that’s behaving responsibly.

VIDEO

Public service announcement on French-language television and online from December 2 to 29, 2024.

Excuses (excuses)

Transcript : Excuses(Excuses)

AUDIO

Public service announcement on French-language radio stations and online from December 2 to 29, 2024.

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Transcript : Raisons (reasons)

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