Piétons (pedestrians)
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Awareness Campaigns
Highway Safety Code 2018
"New Highway Safety Code measures"
The goal of this campaign is to inform the public about the new Highway Safety Code measures. It is geared towards all road users, while targeting certain categories of road users in particular, such as pedestrians, cyclists, motorcyclists, young drivers and heavy vehicle drivers.
Radio Ads
Ads aired on French-language radio from May 28 to June 10, 2018 (Piétons), from June 18 to July 1, 2018 (Appareils électroniques), and from June 21 to July 21, 2018 (Carrefour giratoire).
Appareils électroniques (electronic devices)
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Carrefour giratoire (roundabout)
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Web TV and Social Media
Short French-language animated clip appearing from May 28 to June 24, 2018
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Espaces sécuritaires (safe distances)
Short French-language animated clip appearing from May 28 to June 24, 2018
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Cellulaires (cell phones)
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Tous les appareils électroniques (all electronic devices)
Transcript : Tous les appareils électroniques (all electronic devices)
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Peu importe l’utilisation (regardless of use)
Transcript : Peu importe l’utilisation (regardless of use)
Short clips posted on social media from June 11 to October 7, 2018
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Apprentis conducteurs (learner drivers)
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Détenteurs d’un permis probatoire (holders of a probationary licence)
Fines
French-language infographic posted on social media as of June 14, 2018
Short French-language animated clips appearing from July 9 to 21, 2018
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Véhicules (vehicles)
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Piétons (pedestrians)
Print Ad
Insert included with driver’s licence and vehicle registration renewal notices from June 2018 to May 2019.
Other communication tools will be added to this page over the next year to inform road users about other measures that may affect them.
The videos and radio ads on this page are provided for consultation purposes only.