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The goal of this campaign is to inform the public about the new Highway Safety Code measures. It is geared towards all road users, while targeting certain categories of road users in particular, such as pedestrians, cyclists, motorcyclists, young drivers and heavy vehicle drivers.
Ads aired on French-language radio from May 28 to June 10, 2018 (Piétons), from June 18 to July 1, 2018 (Appareils électroniques), and from June 21 to July 21, 2018 (Carrefour giratoire).
Short French-language animated clip appearing from May 28 to June 24, 2018.
Short French-language animated clip appearing from May 28 to June 24, 2018.
Transcript : Tous les appareils électroniques (all electronic devices)
Transcript : Peu importe l’utilisation (regardless of use)
Short clips posted on social media from June 11 to October 7, 2018.
French-language infographic posted on social media as of June 14, 2018.
Short French-language animated clips appearing from July 9 to 21, 2018.
Insert included with driver’s licence and vehicle registration renewal notices from June 2018 to May 2019.
Other communication tools will be added to this page over the next year to inform road users about other measures that may affect them.
The videos and radio ads on this page are provided for consultation purposes only.