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The Société de l’assurance automobile du Québec (SAAQ) has partnered with the Société Radio-Canada (SRC) to broadcast the Beijing Olympic Games, which will be held from February 4 to 20, 2022. As part of this partnership, ads regarding distraction at the wheel will be broadcast throughout the Olympics, in particular during the opening and closing ceremonies.
Commercials broadcast on TV (Radio-Canada and RDS), online and on social media.
The SAAQ presents the video clip Focus, broadcast daily from February 4 to 20, 2022.
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