La tempête (the storm)
Marianne St-Gelais
Sponsorship
The SAAQ will also sponsor the short- and long-track speed skating competitions.
See also :
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Awareness Campaigns
2026 Winter Driving Campaign
“Be a champion winter driver”
This campaign aims to remind drivers of good winter driving habits. The campaign advertisements will run from February 6 to 22 during Radio-Canada’s broadcast of the Milano Cortina 2026 Olympic Winter Games.
Television ads
Ads broadcast on television (ICI Télé and RDS), online and on social media from February 6 to 22, 2026.