Société de l'assurance automobile du Québec
Société de l'assurance automobile du Québec
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Awareness Campaigns

2026 Road Safety Campaign

“We must all take responsibility on the road.”

This campaign reminds drivers that it is important to adopt safe behaviours on the road, to keep themselves and other road users safe.

TV commercial

Commercial broadcast on French-language television and web TV from January 5 to February 1, 2026

Radio ad

Ad broadcast on French-language radio and online from January 5 to February 1, 2026