Société de l'assurance automobile du Québec
Société de l'assurance automobile du Québec
Back to « Awareness Campaigns »
Awareness Campaigns

2025 Young Drivers Campaign

2025 Young Drivers Campaign

“Behaving safely on the road—it’s the least we can do”

In partnership with the Service de police de la Ville de Québec (SPVQ), the SAAQ is launching an awareness campaign on social media in 2025. Short video clips on various road safety-related subjects will be shared on TikTok and YouTube throughout the year. This campaign aims to raise awareness among young drivers about the biggest challenges they face on the road.

Social media

Messages shared on TikTok and YouTube from July to December 2025

Electronic devices

Excessive speeding

Fatigue

Impaired driving – Drugs

Dangerous driving

Designated drivers

Yielding the right-of-way

Seat belts

Speeding

Stop

Impaired driving – Alcohol

Winter driving – Road

Winter driving – Visibility