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Awareness Campaigns
2025 Road Safety Action Plan
« La sécurité routière, j’embarque. »
The La sécurité routière, j’embarque (when it comes to road safety, we can all drive change) campaign is part of the Québec government’s 2023-2028 road safety action plan and aims to mobilize the public to take action on road safety issues in order to make Québec roads safer.
Motorized personal mobility devices
Tv commercial
Message broadcast on French-language television from April 14 to May 18, 2025
Poster
Poster displayed in bus shelters and restaurants from April 14 to May 11, 2025
Radio ad
Ad broadcast on French-language radio from April 14 to May 18, 2025
By clicking on the video, you will change the context of this page.
Neighbourhood
Tv commercial
Message broadcast on French-language television from September 29 to November 2, 2025
Poster
Poster displayed from September 29 to November 2, 2025
Radio Ad
Ad broadcast on French-language radio from September 29 to November 2, 2025
By clicking on the video, you will change the context of this page.