2024 Road Safety Action Plan
« La sécurité routière, j’embarque. »
The La sécurité routière, j’embarque (when it comes to road safety, we can all drive change) campaign is part of the Québec government’s road safety action plan and aims to mobilize the public to take action on road safety issues in order to make Québec roads safer.
Launch
TV COMMERCIAL
Message broadcast on French-language television from January 15 to February 18, 2024
VULNERABLE ROAD USERS
TV COMMERCIAL
Message broadcast on French-language television from January 15 to February 18, 2024
POSTERS
Poster displayed in digital format from January 15 to February 18, 2024
Ads published in digital editions of daily newspapers from January 15 to February 18, 2024
RADIO AD
Ad broadcast on English-language radio from January 15 to February 18, 2024
Cyclists
TV COMMERCIAL
Message broadcast on French-language television from May 13 to June 2, 2024
POSTERS
Poster displayed in digital format from May 13 to June 2, 2024
Poster displayed in bus shelters from May 13 to June 2, 2024
Ads published in digital editions of daily newspapers from May 13 to June 2, 2024
RADIO AD
Ad broadcast on English-language radio from May 13 to June 2, 2024
Road work zones
Tv commercial
Message broadcast on French-language television from June 3 to 23, 2024
Posters
Poster displayed in digital format from June 3 to 23, 2024
Poster displayed in bus shelters from June 3 to 23, 2024
Ads published in digital editions of daily newspapers from June 3 to 23, 2024
Radio ad
Ad broadcast on English-language radio from June 3 to 23, 2024
The videos and radio ads on this page are provided for consultation purposes only.