Société de l'assurance automobile du Québec
Société de l'assurance automobile du Québec
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Awareness Campaigns

2023 Winter Driving Campaign

"Slow down and keep your distance. In winter, adapt your driving."

The 2023 campaign’s theme is “Slow down and keep your distance. In winter, adapt your driving.” It aims to remind drivers of the good behaviours to adopt in winter to adapt their driving, such as slowing down and keeping a safe distance from other vehicles.

Be careful, winter can surprise you in many ways!

In winter, weather and road conditions are unpredictable and can be difficult, resulting in surprises such as black ice on the roadway. When it’s nice out, drivers sometimes tend to go faster, thereby increasing the risk of accident. You must therefore be careful at all times.

Social Media

Posts shared on Instagram from January 16 to March 15, 2023

Web Banners

Banners posted online from January 16 to March 15, 2023

Warning: it’s winter! Remove all snow and ice from your car.

Warning: it’s winter! Slow down.

Warning: it’s winter! Keep your distance.

Billboard

Billboard installed along Québec roads and highways

Blue billboard with the message: “Adapt your driving. Slow down and keep your distance.” A white snowflake echoes the winter theme.

The videos and radio ads on this page are provided for consultation purposes only.