Jaune (yellow)
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Awareness Campaigns
2023 Unsafe Driving Behaviours
« On the Road, Do the Right Thing »
The 2023 campaign—On the Road, Do the Right Thing—aims to raise awareness among drivers of the importance of obeying the Highway Safety Code. Although unsafe driving behaviours often seem harmless, they cause many traffic accidents.
TV commercials
Commercials broadcast on French-language television and web TV from November 13 to December 10, 2023
Coller (stick like glue)
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Digital audio ad
Ad broadcast on traditional and digital radio from November 13 to December 10, 2023
Sans (without)
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Web banners
Banners displayed online from November 13 to December 10, 2023