Awareness Campaigns

2023 Unsafe Driving Behaviours

« On the Road, Do the Right Thing »

The 2023 campaign—On the Road, Do the Right Thing—aims to raise awareness among drivers of the importance of obeying the Highway Safety Code. Although unsafe driving behaviours often seem harmless, they cause many traffic accidents.

TV commercials

Commercials broadcast on French-language television and web TV from November 13 to December 10, 2023

Jaune (yellow)

Transcript : Jaune (yellow)

Coller (stick like glue)

Transcript : Coller (stick like glue)

Digital audio ad

Ad broadcast on traditional and digital radio from November 13 to December 10, 2023

Sans (without)

By clicking on the video, you will change the context of this page.

Transcript : Sans (without)

Web banners

Banners displayed online from November 13 to December 10, 2023

2023 Unsafe Driving Behaviours

« On the Road, Do the Right Thing »

TV commercials

Jaune (yellow)

Coller (stick like glue)

Digital audio ad

Sans (without)

Web banners

Jaune (yellow)

Arrêts (stops)

Coller (stick like glue)

Couper (cut off)