Awareness Campaigns

2020 Speeding and Distractions Campaign

“Slowing Down Changes Everything”
“Keep Your Mind on the Road”

The 2020 Speeding and Distraction campaign – “Slowing Down Changes Everything” and “Keep Your Mind on the Road” – is intended for all drivers and aims to raise awareness about the importance of:

  • obeying speed limits
  • staying focused on the road, since driving a vehicle is a task that requires your undivided attention

This campaign also aims to make drivers aware of modern sources of mental distraction that could divert their attention and interfere with driving.

RADIO AD

Ad aired on English-language radio stations from August 31 to September 27, 2020

TV COMMERCIAL

Commercial broadcast on French-language television and Web TV from September 14 to October 11, 2020

SOCIAL MEDIA

Video posted on social media from September 8 to September 27, 2020

By clicking on the video, you will change the context of this page.

Radars vivants (living radars)

Transcript : Radars vivants (living radars)

Animation posted on Instagram from September 29 to October 11, 2020

(COMING SOON)

By clicking on the video, you will change the context of this page.

The videos and radio ads on this page are provided for consultation purposes only.