Slowing Down Changes Everything
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The 2020 Speeding and Distraction campaign – “Slowing Down Changes Everything” and “Keep Your Mind on the Road” – is intended for all drivers and aims to raise awareness about the importance of:
This campaign also aims to make drivers aware of modern sources of mental distraction that could divert their attention and interfere with driving.
Ad aired on English-language radio stations from August 31 to September 27, 2020
Commercial broadcast on French-language television and Web TV from September 14 to October 11, 2020
Transcript : Gardez toute votre attention sur la route (keep your mind on the road)
Video posted on social media from September 8 to September 27, 2020
Animation posted on Facebook from September 29 to October 11, 2020
The videos and radio ads on this page are provided for consultation purposes only.