Slowing Down Changes Everything
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“Slowing Down Changes Everything”
Awareness Campaigns
2020 Speeding and Distractions Campaign
“Slowing Down Changes Everything”
“Keep Your Mind on the Road”
The 2020 Speeding and Distraction campaign – “Slowing Down Changes Everything” and “Keep Your Mind on the Road” – is intended for all drivers and aims to raise awareness about the importance of:
- obeying speed limits
- staying focused on the road, since driving a vehicle is a task that requires your undivided attention
This campaign also aims to make drivers aware of modern sources of mental distraction that could divert their attention and interfere with driving.
Radio ad
Ad aired on English-language radio stations from August 31 to September 27, 2020
TV commercial
Commercial broadcast on French-language television and Web TV from September 14 to October 11, 2020
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Gardez toute votre attention sur la route (keep your mind on the road)
Transcript : Gardez toute votre attention sur la route (keep your mind on the road)
Social media
Video posted on social media from September 8 to September 27, 2020
Animation posted on Facebook from September 29 to October 11, 2020
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Radars vivants (living radars)
The videos and radio ads on this page are provided for consultation purposes only.