Awareness Campaigns

2020 Child Safety Campaign


Theme and target groups

2020 Child Safety Campaign “Did you see me?”The SAAQ has joined forces with the Bus Carriers Federation to launch the 32nd edition of the school transportation safety campaign from February 3 to 14, 2020, with the theme “Did you see me?”.

The campaign targets two groups:

  • road users
  • children from ages 5 to 12

The slogan “Did you see me?” seeks to remind:

  • road users of the importance of obeying road signs and traffic signals and watching out for school buses, which make many stops along their route
  • school children that they must make sure the driver sees them at all times, especially when crossing the road and getting on or off a school bus

Material and strategies

All preschool through Grade 3 teachers will receive an activity sheet and the poster for the 2020 campaign, which can be used to complement their classroom activities.

The microsite (some activities, games and videos are in French only), posters and TV, web and Facebook ads will also be used to promote the campaign.

Pdf documents