Awareness Campaigns

2019 Pedestrian Safety Campaign

2019 Pedestrian Safety campaign

The 2019 Pedestrian Safety campaign reminds both drivers and pedestrians of the importance of:

  • making eye contact at crosswalks
  • yielding the right-of-way to pedestrians at crosswalks
  • crossing the street at crosswalks

Tv commercials

Commercials broadcast on French-language television and appearing on online television from October 7 to November 3, 2019

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Regard (look)

Transcript : Regard

Social media

Video clips posted online and on social media from October 7 to November 3, 2019

Radio ads

Ads broadcast on podcasts and on Spotify from October 14 to November 3, 2019


Posters in Montréal metro stations and Québec bus shelters from October 7 to November 3, 2019

 Poster Les passages vous protègent. Utilisez-les.

Publicity stunt

Stunt ad to raise pedestrian safety awareness on October 16, 2019 in Montréal

The videos and radio ads on this page are provided for consultation purposes only.