Awareness Campaigns

2018 Impaired Driving Campaign

"Alcohol and Drugs: Don’t Drive"

The 2018 SAAQ campaign – "Alcohol and Drugs: Don’t Drive" – aims to continue raising awareness about the risks of driving while impaired by alcohol or drugs.

Cannabis: Legal, but prohibited while driving

Although cannabis may be legal, driving under the influence of cannabis is prohibited. Just like drinking alcohol, using cannabis before taking the wheel can result in serious consequences (accidents, arrests, etc.).

TV Commercials

Commercials broadcast on French-language television and posted online and on social media from November 26, 2018 to January 6, 2019

Radio Ads

Broadcast on French- and English-language radio stations, as well as Spotify, from November 26, 2018 to December 30, 2018


French-language posters displayed in certain bars, restaurants, and university and college campuses from November 26, 2018 to January 6, 2019

Poster Drogue ou alcool : on ne conduit pas   Poster Alcool ou drogue : on ne conduit pas


French-language animations posted on social media from November 26, 2018 to January 6, 2019

The videos and radio ads on this page are provided for consultation purposes only.