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Awareness Campaigns
2018 Impaired Driving Campaign
"Alcohol and Drugs: Don’t Drive"
The 2018 SAAQ campaign – "Alcohol and Drugs: Don’t Drive" – aims to continue raising awareness about the risks of driving while impaired by alcohol or drugs.
Cannabis: Legal, but prohibited while driving
Although cannabis may be legal, driving under the influence of cannabis is prohibited. Just like drinking alcohol, using cannabis before taking the wheel can result in serious consequences (accidents, arrests, etc.).
TV Commercials
Commercials broadcast on French-language television and posted online and on social media from November 26, 2018 to January 6, 2019
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Drogue – arrestation (drugs – arrest)
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Alcool – accident (alcohol – accident)
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Alcool – arrestation (alcohol – arrest)
Radio Ads
Broadcast on French- and English-language radio stations, as well as Spotify, from November 26, 2018 to December 30, 2018
Drugs – accident
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Drugs – arrest
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Alcohol – accident
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Alcohol – arrest
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Posters
French-language posters displayed in certain bars, restaurants, and university and college campuses from November 26, 2018 to January 6, 2019
Animations
French-language animations posted on social media from November 26, 2018 to January 6, 2019
Alcool 1 (alcohol 1)
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Alcool 2 (alcohol 2)
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Alcool 3 (alcohol 3)
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Drogue 1 (drugs 1)
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Drogue 2 (drugs 2)
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Drogue 3 (drugs 3)
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The videos and radio ads on this page are provided for consultation purposes only.