Awareness Campaigns

2018 Child Safety Campaign

“Did you see me?”

Theme and Target Groups

«Did you see me?» poster from the 2018 school bus transportation safety campaignThe SAAQ has joined forces with the Bus Carriers Federation to launch the 30th edition of the school transportation safety campaign from January 29 to February 9, 2018, with the theme “Did you see me?”

The campaign targets two groups:

  • road users;
  • children between the ages of 5 and 12.

The slogan “Did you see me?” seeks to remind:

  • road users of the importance of obeying road signs and traffic signals and watching out for school buses, which make many stops along their route;
  • school children that they must make sure the driver sees them at all times, especially when crossing the road and getting on or off a school bus.

Material and Strategies

All preschool through Grade 3 teachers will receive an activity sheet and the poster for the 2018 campaign, which can be used to complement their classroom activities.

The microsite (some activities, games and videos are in French only), an information and activity sheet, posters, and TV, radio, web and social media ads will also be used to promote the campaign.