Société de l'assurance automobile du Québec
Société de l'assurance automobile du Québec
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Awareness Campaigns

2015 Speeding Campaign

“Slow down! Speak up!”

It's alright to say whatever it takes to convince a driver to slow down. No matter how it's said, it's always better to speak up than to stay quiet. This is the message conveyed by the SAAQ in its 2015 speeding awareness campaign.

The 2015 campaign – “Slow down! Speak up!” – targeted mainly drivers and passengers aged 16 to 24. The goal was to encourage passengers to express themselves and drivers to slow down.

Web banners

Banners posted on approximately 50 Web sites from May 11 to June 7, 2015

Animated Web banner that features the caption «Go easy on the gas! Whatever words it takes to convince you to slow down. Slow down! Speak up»Wô! Arrête!Eille! calmge-toéSlaque le gazT'est-tu fou? Relaxe!  Animated Web banner that features the caption «Are you crazy? Chill! Whatever words it takes to convince a friend to slow down. Slow down! Speak up»  Animated Web banner that features the caption «Hey! Take it easy! Whatever words it takes to convince a friend to slow down. Slow down! Speak up»  Animated Web banner that features the caption «Woah! Knock it off! Whatever words it takes to convince you to slow down. Slow down! Speak up»

The videos and radio ads on this page are provided for consultation purposes only.