Awareness Campaigns

2011 Young Drivers Campaign – Alcohol

“How do we get home?”

During spring break, the 2011 campaign – “How do we get home?” – featured a humorous video clip posted on the Internet to encourage young drivers to plan how they will get home after an outing with friends.

The video clip shows young people aged 16-24 various ways to get back home safely when they plan to consume alcohol.

Video clip

Video clip posted on Web sites popular with young people aged 16 to 24 from February 28 to March 27, 2011.

The videos and radio ads on this page are provided for consultation purposes only.