Intersections present a number of risks, especially for motorcyclists. To encourage motorcyclists and motorists to be vigilant as they approach an intersection, the 2011 campaign featured a 30-second television commercial.
Nearly 40% of fatal collisions involving a motorcycle and an automobile occur at intersections, where motorists making a left turn cut off motorcyclists travelling toward their right side because they either saw them too late or not at all.
Commercial broadcast on all main French-language networks from April 4 to May 1, 2011
The scene depicts a motorist making a left turn at an intersection. Two scenarios are shown. The first shows an accident occurring, whereas the second shows an accident that is avoided.
Transcript : Motocyclistes, anticipez le danger! (Motorcyclists, be on the lookout for danger!)
The videos and radio ads on this page are provided for consultation purposes only.
