Awareness Campaigns

2010 Speeding Campaign

“Do you drive over the speed limit to save time?”

Speeding is one of the main causes of accidents on the road.

The 2010 campaign featured two TV commercials and one radio ad to raise public awareness about the dangers of speeding.

The message was this: Many of us drive over the speed limit to save time, but this behaviour, even on occasion, is risky, and gains are often simply… ridiculous.

Driving over the speed limit exponentially increases the risk of accidents. In urban areas, the risk of being involved in an accident doubles for every 5 km/h over the speed limit. In rural areas, the risk of being involved in an accident is 2 times greater at 10 km/h over the speed limit, almost 6 times greater at 20 km/h and almost 18 times greater at 30 km/h over the speed limit.

TV commercials

Rouler plus vite pour gagner du temps, ça ne tient pas la route (Driving faster to save time makes no sense)

Commercial broadcast on all the major French-language networks in Québec from June 21 to July 11, 2010
Set at the scene of an accident, the message shows the possible consequences of speeding in a 90 km/h zone.

Transcript : Rouler plus vite pour gagner du temps, ça ne tient pas la route (Driving faster to save time makes no sense)

Excéder les limites de vitesse pour gagner du temps, ça vous arrive? (Do you drive over the speed limit to save time?)

Commercial broadcast on all the major French-language networks in Québec from June 21 to July 18, 2010
The message uses humour to illustrate how ridiculous it is to try to save time on urban roads.

Transcript : Excéder les limites de vitesse pour gagner du temps, ça vous arrive? (Do you drive over the speed limit to save time?)