In 2009, the SAAQ launched its first awareness campaign to reduce the risk of accidents during snow removal operations.
The goal of the campaign was to encourage pedestrians and motorists to stay back from snow removal trucks.
The TV campaign featured two components:
The campaign also included a radio ad, an editorial ad and a print ad published in certain Montréal dailies.
Commercials broadcast on French-language television from December 7, 2009 to February 28, 2010
The commercials featured several vehicles plowing snow during a snow removal operation. Various trucks can be seen busily clearing the screen to a lively musical soundtrack while an off-screen voice calls on road users to stay back from snow removal trucks and equipment for their own safety.
Ad aired on English-language radio from December 7, 2009 to January 3, 2010
The videos and radio ads on this page are provided for consultation purposes only.