Awareness Campaigns

2008 Young Drivers Campaign

"Impaired Driving"

Traffic accidents are the leading cause of death among young people aged 16 to 24.

The 2008 campaign aimed at making young drivers aware of the dangers of impaired driving.

Commercial broadcast on French-language television from May 26 to June 22, 2008

The commercial depicts a group of young people getting into a car after a party. The video then skips to the scene of the accident.

Message aired on English-language radio from May 26 to June 22, 2008

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