Awareness Campaigns

2007 Drinking and Driving Campaign

"Accidents Hurt... a Lot of People"

The 2007 campaign – on the theme "Accidents Hurt... a Lot of People" – aimed at making the public aware of the impact an accident can have on both victims and their loved ones.

Impaired driving, speeding and the consequences an accident has on a family were the central themes of the campaign.

2007 SAAQ Campaign – Safety and Courtesy on the Road

TV commercials

By clicking on the video, you will change the context of this page.

Les conséquences d’un accident de la route sur les proches

Commercial

broadcast on French-language television from February 5 to

March 11 2007
Re-enacting a side-on collision that kills the driver of a vehicle, the television commercial realistically conveyed the tragic consequences a road crash can have on victims and their loved ones.

Transcript : Les conséquences d'un accident de la route sur les proches

By clicking on the video, you will change the context of this page.

Les conséquences d’un accident de la route lié à la vitesse

Commercial broadcast on French-language television from April 29 to May 27 2007
A message with an emphasis on speeding was a reminder that sometimes going faster doesn't mean you'll reach your destination sooner...

Transcript : Les conséquences d'un accident de la route lié à la vitesse