The 2007 campaign – on the theme "Accidents Hurt... a Lot of People" – aimed at making the public aware of the impact an accident can have on both victims and their loved ones.
Impaired driving, speeding and the consequences an accident has on a family were the central themes of the campaign.
2007 SAAQ Campaign – Safety and Courtesy on the Road
Commercial broadcast on French-language television from February 5 to March 11 2007
Re-enacting a side-on collision that kills the driver of a vehicle, the television commercial realistically conveyed the tragic consequences a road crash can have on victims and their loved ones.
Transcript : Les conséquences d’un accident de la route sur les proches
Commercial broadcast on French-language television from April 29 to May 27 2007
A message with an emphasis on speeding was a reminder that sometimes going faster doesn't mean you'll reach your destination sooner...
Transcript : Les conséquences d’un accident de la route lié à la vitesse
Commercial broadcast on French-language television from May 28 to June 24, 2007 A father learns from the police that his daughter was killed in an accident.
Message aired on English-language radio from May 28 to June 24, 2007
Message aired on English-language radio from May 28 to June 24, 2007
Posters placed in bars and restaurants popular with young people
Slides shown from May 25 to June 22, 2007
The videos and radio ads on this page are provided for consultation purposes only.
