Prévoyez le coup! Lorsqu'on boit, on ne conduit pas – La bonne décision
The message shows the consequences of making a bad decision versus the positive consequences of making a good one. By thinking ahead, the driver spent an enjoyable, carefree evening without having to think about whether he was fit to drive.
Transcript : Prévoyez le coup! Lorsqu'on boit, on ne conduit pas – La bonne décision
Radio ad
Ad aired on English-language radio from May 9 to June 5, 2005 and April 17 to June 4, 2006
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Think Ahead ! If You Drink, You Can’t Drive
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