Awareness Campaigns

2005-2006 Drinking and Driving Campaign

“Think Ahead! If You Drink, You Can't Drive”

The purpose of the 2005-2006 drinking and driving campaign was to encourage motorists to plan ahead when they know they will be consuming alcohol.

TV commercial

Commercial broadcast on French-language television from May 9 to June 17, 2005 and April 17 to June 4, 2006.

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Prévoyez le coup! Lorsqu'on boit, on ne conduit pas – La bonne décision

The message shows the consequences of making a bad decision versus the positive consequences of making a good one. By thinking ahead, the driver spent an enjoyable, carefree evening without having to think about whether he was fit to drive.

Transcript : Prévoyez le coup! Lorsqu'on boit, on ne conduit pas – La bonne décision

Radio ad

Ad aired on English-language radio from May 9 to June 5, 2005 and April 17 to June 4, 2006

The videos and radio ads on this page are provided for consultation purposes only.