Société de l'assurance automobile du Québec
Société de l'assurance automobile du Québec
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Awareness Campaigns

2000 Young Drivers Campaign

De héros à zéro

TV commercial

Broadcast on television, this message shows the final moments in the life of a young man who lost control of his vehicle at 200 km/h. This is the actual footage of the incident; it was recorded by the young man's friends who witnessed the scene.

The videos and radio ads on this page are provided for consultation purposes only.