“We are all responsible for our conduct on the road.”
On average, one person dies every day on Québec roads. This has to change.
Victims include cyclists, pedestrians, motorcyclists, drivers, passengers and heavy vehicle drivers. They are children, parents, grandparents, brothers, sisters, friends, colleagues... You can ignore a statistic. You can’t ignore a human being.
To illustrate the devastating impact of traffic accidents, a video or a web banner depicting a potential victim will be shared each day from May 18 to July 12, 2026.
