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Awareness Campaigns
Distractions 2025
Keeping our eyes on the road, it's the least we can do
This campaign aims to raise driver awareness of the importance of staying focused on the road. Many things can distract you while you are driving and turn your attention away from the road. But keeping your eyes on the road is key to avoiding an accident.
Video
Public service announcement on French-language television and online from September 8 to 28, 2025.
Radio ads
Public service announcement on French-language radio and online from August 25 to September 28, 2025 (30 seconds).
Vos yeux (your eyes)
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French-language public service announcement on Spotify from August 25 to September 28, 2025 (10 seconds).
Restons attentifs (stay focused)
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These public service announcements are provided for consultation purposes only. For more information, refer to the section on Distractions at the Wheel.