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Awareness Campaigns
2024 Distraction
Hands on the wheel, eyes on the road
This campaign aims to raise awareness among drivers of the importance of staying focused on the road. Many things can distract you when you’re driving and turn your attention away from the road. But to avoid an accident, you must keep your eyes on the road.
Video
Public service announcement on French-language television, online and in select movie theatres in Québec from November 4 to December 1, 2024.
Audio
French-language public service announcement on Spotify from November 4 to December 1, 2024.
2 secondes (2 seconds)
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Posters in select restaurants and bars from November 4 to December 1, 2024.
Social media
Videos on TikTok beginning November 4, 2024.
Chat (cat)
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Mouche (fly)
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The video content on this page is provided for consultation purposes only.