“We are all responsible for our conduct on the road.”
In 2025, 35 people lost their lives on Québec roads during the two-week construction holiday, which represents close to a third of all deaths during the summer season (June, July and August). These two weeks were the deadliest in all of 2025.
Consequently, the SAAQ is launching a new campaign to encourage Quebecers to adopt safe behaviour on the road during the construction holidays. To do so, they will be invited to sign a white hearse, which will act as a mobile contract. The hearse will travel to multiple tourist destinations throughout the province at the start of the construction holidays.
Video shared on social media from July 17 to August 2, 2026
16 July: Montréal
17 July: Sherbrooke
18 July: Québec
19 July: Chicoutimi
20 July: Rimouski
21 July: Trois-Rivières
22 July : Saint-Sauveur
Videos have also been produced in collaboration with police officers to illustrate the many repercussions of a traffic accident: One Death Per Day - Police Testimonials.
