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Awareness Campaigns
2025 Unsafe Driving Behaviours
“Behaving safely on the road—it’s the least we can do.”
The 2025 Unsafe Driving Behaviours campaign ("Behaving safely on the road—it’s the least we can do.”) aims to raise awareness about the importance of avoiding unsafe driving behaviours, as they can lead to many accidents.
TV commercial
Commercial broadcast on French-language television and web TV from June 2 to 29, 2025
Audio ad
Ad broadcast on French-language radio and digital audio platforms from May 26 to June 29, 2025
Civisme (courtesy)
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Tv commercial
Céder le passage. Bien se conduire, c'est juste la base.
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