Société de l'assurance automobile du Québec
Société de l'assurance automobile du Québec
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Awareness Campaigns

2025 Speeding Campaign

« Respecting the speed limit—it’s the least we can do. »

The 2025 speeding campaign aims to raise driver awareness of the importance of respecting the speed limit, especially in residential areas and school zones. 

Although often downplayed, going over the speed limit even only by a little can have serious consequences, especially in areas where vulnerable road users are also present.

TV commercial

Commercial broadcast on French-language television and web TV from June 2 to 29, 2025.